1. Twerking Video (March)
In March, Miley released a twerking video wearing a unicorn onesie dancing to "Wop" by J. Dash and Flo Rida. This became an instant hit as different news outlets and celebs were tweeting about it. Beyond that, her fans went crazy with the #Mctwerkteam hashtag. Plus let's not forget how, all of a sudden, young people were twerking away and sharing their own videos on Youtube. Because it was 'cool' to twerk. I almost forgot to mention that young adults also raced to get their own onesie. I am guilty of it, although I am still searching for the perfect one to purchase.
2. In August MTV Music Video Awards (August)
What do you remember about last year's VMAs? I, for a fact, can only recall the 'Miley twerking on Robin Thicke' scandal. But wait, was this really a scandal or a brilliant move towards her revamped personal brand? I can assure her team was aware that everybody would be buzzing about it. Also, her outfit became the hottest Halloween costume last year.
3. Wrenking Ball Video (September)
In September, she released the "Wrenking Ball" video and lots of people raced to the Internet to watch it. Why? She was hanging on a wrecking ball naked and crying. Personally, I wanted to see how much she had pushed the conventional button. She achieved what she wanted as the video reached 100million views in just 6 days. This video broke the Vevo record of 'most viewed video', that she previously held.
4. The Rolling Stone Cover (October Issue)
Now let's talk about that hot picture on the Rolling Stone magazine with her tongue sticking out. A symbol she has created to go with her new brand. If she wasn't on top of her game, then why would one of the BIGGEST magazines feature her?
5. Free The Nipple (December)
In December, she tweeted a picture of herself holding a fake nipple in support for "Free The Nipple" campaign. The organization aims at "decriminalize the female body" and "protest the backwards censorship laws in the US via Huffingtonpost. Celebs always associate themselves with a particular cause. For her, this NGO goes hand-in-hand with her brand. The side that is more rebellious and free from society's norm.
The buzz created around Miley's brand is different from Beyonce's. One is an iconic figure and the other is a person who is growing out of her child brand. The buzz surrounding Miley focuses on events that are more crazy and rebellious in order to make a statement. If you look through history a lot of female artists that started young went through this faze in order to adopt to their changing environment. Buzz is created differently depending on the client's goal. In this case Miley's team did a great job because everywhere you turned Miley's name was mostly at the top. Plus at this point nobody remembers poor Hannah Montana.
In March, Miley released a twerking video wearing a unicorn onesie dancing to "Wop" by J. Dash and Flo Rida. This became an instant hit as different news outlets and celebs were tweeting about it. Beyond that, her fans went crazy with the #Mctwerkteam hashtag. Plus let's not forget how, all of a sudden, young people were twerking away and sharing their own videos on Youtube. Because it was 'cool' to twerk. I almost forgot to mention that young adults also raced to get their own onesie. I am guilty of it, although I am still searching for the perfect one to purchase.
2. In August MTV Music Video Awards (August)
What do you remember about last year's VMAs? I, for a fact, can only recall the 'Miley twerking on Robin Thicke' scandal. But wait, was this really a scandal or a brilliant move towards her revamped personal brand? I can assure her team was aware that everybody would be buzzing about it. Also, her outfit became the hottest Halloween costume last year.
3. Wrenking Ball Video (September)
In September, she released the "Wrenking Ball" video and lots of people raced to the Internet to watch it. Why? She was hanging on a wrecking ball naked and crying. Personally, I wanted to see how much she had pushed the conventional button. She achieved what she wanted as the video reached 100million views in just 6 days. This video broke the Vevo record of 'most viewed video', that she previously held.
4. The Rolling Stone Cover (October Issue)
Now let's talk about that hot picture on the Rolling Stone magazine with her tongue sticking out. A symbol she has created to go with her new brand. If she wasn't on top of her game, then why would one of the BIGGEST magazines feature her?
5. Free The Nipple (December)
In December, she tweeted a picture of herself holding a fake nipple in support for "Free The Nipple" campaign. The organization aims at "decriminalize the female body" and "protest the backwards censorship laws in the US via Huffingtonpost. Celebs always associate themselves with a particular cause. For her, this NGO goes hand-in-hand with her brand. The side that is more rebellious and free from society's norm.
The buzz created around Miley's brand is different from Beyonce's. One is an iconic figure and the other is a person who is growing out of her child brand. The buzz surrounding Miley focuses on events that are more crazy and rebellious in order to make a statement. If you look through history a lot of female artists that started young went through this faze in order to adopt to their changing environment. Buzz is created differently depending on the client's goal. In this case Miley's team did a great job because everywhere you turned Miley's name was mostly at the top. Plus at this point nobody remembers poor Hannah Montana.
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