Domino's Thinks Emojis Could take Over!

The other day, I was watching TV and a Domino's commercial came on announcing to the viewers that you can actually order pizza by simply texting an Emoji pizza to Domino's. I loved it instantly and was glued to the TV until the commercial ended. I don't eat their pizza because it's not organic but I still have to salute them for this simple but yet effective idea.


I must say that they are doing a great job capturing the attention of the young generation. You know the teens and young adults who are their core customers. Most likely their core customers are growing up and moving into full adulthood. Which means that they are entering the work force and now can afford better and healthier food options. To appeal to the new young people, they have to use other means and trends that are current in the market. As a brand you must continuously tweak your campaigns depending on who you want to target.

The idea is a simple innovation and thinking outside the box. Below is the full commercial:

Due to new simplified ordering options like the one discussed above, Dominos has seen an increase of 12.8% in the second quarter. Therefore, following trends that make sense for you business should be encouraged as they will more likely increase revenue while gaining more return customers.

**In order for this to work, customers needs to register their phone number on dominos.com and opt in to receive text messages from the brand. After registering customers can then send the pizza emoji to DPIZZA (374992).

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Bridal Shower

My sister's bridal shower was held on June 21st, 2014. Since I had decorated her traditional wedding, I knew that i'd be the one planning her bridal shower. It was a small baby shower with very few friends and a low budget. Here are some pictures with a bit of description:

Color: Black and white

Theme: Memories of their love story. 

Each wall in the dinning room had a set of words that symbolized their story. For instance in the below picture, the wall had these words: Love, St.Croix and South Bend, IN. During the final game, each guest had to tell everyone the soon-to-be married couple story from how they met to how he proposed using words found on the wall. 

In the living room, I just covered the table with a plastic cloth. Below are food choices for the event:

To save money, you don't have to custom make a cake. You can go to any grocery store and pick an already made cake. My go to place is Whole Foods, since it's organic and simply YUMMY. Anyways, I got this vanilla white cake already made from there. Since it didn't have any black on it, I decided to use some of the black M&Ms that I had bought from the party store. See the outcome below:

My sister was a happy bride to be. Everything turned out better than expected with low cost.

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