Domino's Thinks Emojis Could take Over!

The other day, I was watching TV and a Domino's commercial came on announcing to the viewers that you can actually order pizza by simply texting an Emoji pizza to Domino's. I loved it instantly and was glued to the TV until the commercial ended. I don't eat their pizza because it's not organic but I still have to salute them for this simple but yet effective idea.


I must say that they are doing a great job capturing the attention of the young generation. You know the teens and young adults who are their core customers. Most likely their core customers are growing up and moving into full adulthood. Which means that they are entering the work force and now can afford better and healthier food options. To appeal to the new young people, they have to use other means and trends that are current in the market. As a brand you must continuously tweak your campaigns depending on who you want to target.

The idea is a simple innovation and thinking outside the box. Below is the full commercial:

Due to new simplified ordering options like the one discussed above, Dominos has seen an increase of 12.8% in the second quarter. Therefore, following trends that make sense for you business should be encouraged as they will more likely increase revenue while gaining more return customers.

**In order for this to work, customers needs to register their phone number on dominos.com and opt in to receive text messages from the brand. After registering customers can then send the pizza emoji to DPIZZA (374992).

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