Sunday, December 1, 2013

I can see the World View!

For a while now I've been seeing the new Economist campaign "World View" in train stations around Boston. They had couple ads displayed in different places (will go over three of them). These ads reminded me of the "Big Idea" class as well as my beloved Prof. Tucker. As I was looking at the ads, I remembered him saying "print ads have to be visual, simple and at the same time convey the Big Idea you're going for." I can tell you the Economist nailed all these points.

Their BIG IDEA: emphasizing the "World View" through ordinary objects to get new readers.

According to Advertising Age, they wanted to target college students and they chose Philly and Boston. Why Boston? Well, the city is one of the most Affluent in the US. Largely due to high ranked Universities, well-respected healthcare system and being one of the main technology hubs.

Now let's focus on the ads themselves so you can understand why I thought they were brilliant and straight to the point.

1. The Binoculars 



You know the binoculars are used to see things that are far closer. I mean how great does it go with the worlds "World View." The also used their own print as the binoculars. With this, you don't have to read the texts below to get the message. Very catchy!

2. The Globe


The globe is an iconic object that can be found in all places of the world. Again, you have a huge image overpowering the whole sign. You must ask yourself without the worlds at the bottom (and only the logo) will you understand what this ad is trying to convey? If the answer is yes, then the ad is accomplished what it was suppose to do. Catch your eyes, and send you the message in quick seconds. Nice!

3. Rubik's Cube


Rubik are often associated with intelligence because it takes strategies to finish the game. The combination of the world view and solving the Rubik sends a strong message. You could read it as The Economist solves your curiosity about what's going on in the world. What do you think?


TAKE NOTES:

1. Have an image that can tell the story by itself
2. Have a "Big Idea" so that your ads can convey the same message in different ways
3. Remember the branding part. Meaning if people see the ad will they recognize the brand?
4. Don't beat your head against a wall to get a crazy out-of-this world idea. Look around you, what's ordinary that you can use.
5. Also don't forget about Simplicity. It doesn't have to be an orchestra type of deal.



Sunday, November 17, 2013

All Jazzed Up at Beehive!

Restaurant: The Beehive

Location: 541 Tremont St Boston, MA 02116

Highlight: EVERYTHING!

This is officially one of my favorite spots in Bean Town. Once you have live jazz I am sold. However, at Beehive it's beyond the the jazz. They have a great all around atmosphere. The waiters have a unique dress style i'd consider it a bit hippish but modern. The prices are great considered the fact that they offer free live music. Their Saturday brunch is from 10Am-3pm (music ends around 2:30pm).




The other reason why I love this spot, is the FOOD. You know that's always a deal breaker. Seriously the food is de-li-cious. I've been here twice and I've been more than satisfied with the options. This time I got a vegetarian omelet (with zucchini, tomatoes and cheese) which came with a salad (very lightly seasoned), bread and fries. I just love how they cut their fries, on a first look you'd probably think that they were bacons. Also, if you're a tea person get their African Red tea. I had it with lemons and honey, just amazing! For almost 5 bucks, trust me it's worth it. You actually get a little pot, so you end up drinking about 2 cups and a quarter. Plenty for your satisfaction :)


Sunday, October 27, 2013

It doesn't Bite!

One day as I was browsing in Sephora, I came across this Bite mini lipstick set (seen in the picture below). One side has the red "Pomegranate" and the other side has the hot pink "Vital." The side I am showing is the Pomegranate color.

Reasons why I love it:

1. I actually purchased this mini set due to the fact that it is on the natural side, since I try to take that route with my beauty products as much as possible. The brand stays away from chemicals such as synthetic dyes, parabens and fragrances. Bite focuses more on natural ingredients like organic fruit butters, Manuka honey and organic oils. 

2. I love the fact that the color is vivid and true to its look. Meaning what you see is what you get when you put it on. You know when sometimes you put on a color say "red" and the red doesn't show on your lips the way you want. So annoying!!!!

3. A lot of other lipsticks you find are dry (like the MAC brand). Most of the time you find yourself adding lots and lots of lipgloss to smoothen your lips. But not Bite, all you really need is your regular lip moisturizer before applying the lipstick. No need for lipgloss!

Pomegranate Bite Lipstick



Tips:

1. You MUST moisturize your lips before putting on your lipstick. You can't skip that stage, like EVER! Hope I scared you into this habit :)
2. Apply as little or as much to get the right shade of color you are going for. In this picture I applied a bit since I didn't want the vivid red. 


Have you tried Bite lipstick? Or you have another brand you like? Leave a comment below!

Sunday, October 20, 2013

Event Planning: Rwandan Traditional Wedding

It was such a pleasure to help coordinate my sister's traditional wedding known as "Gusaba" in Kinyarwanda. As I don't know all the meaning behind the Gusaba itself, I have taken a paragraph from the program given to those who were not Rwandan, during the ceremony, in order to get acquainted with the tradition.


Gusaba means “to ask” in Kinyarwanda. It’s the ceremony where the “Umuranga” (the bachelor’s representative) officially requests for the daughter as a bride. The Gusaba is a battle of wits often involving traditional tongue-twisters as well as riddles and pranks from the girl’s side. The family of the would-be bride, as well as the people of her neighborhood, were all consulted as the welfare of children, even in marriage, is the responsibility of the community.


For further information about Gusaba and all the other traditional ceremonies please visit Akaliza's blog.

I was in charge of the decorations. The colors were burgundy and celadon (which I learned of that color during the wedding preparation). The decor had to look a bit traditional but yet whisper 'uniqueness'. 

A. Bridal Party Area:
The stools the groomsmen and bridesmaid sat on where the black ones you see below. Obviously these are not the traditional wooden ones, but our decor had a more modern twist to it. Then the bride, groom, made-of-honor, and the best men sat on higher wooden chairs (they usually sit higher than the rest of the bridal party, as seen in the picture). 



Here's a closer look at the bridal area decor:
1. The wall decors was made from 3 long wooden stands covered with "Umusambi." The two  wall decor with geometric shapes are actually made from cow dung (no, worries you can't smell it). 
2. On the floor,  we had 3 narrow baskets filled with staple foods from Rwanda. There were tomatoes, potatoes, sweet potatoes and green bananas (my personal favorite). I added a green material to go with the decor.
3. On each side of the center table we had traditional brooms which were painted in a burgundy color. 


4. These below represent the man and woman side. 
a. The woman's side: It has a traditional calabash called "Igisabo" which is a must have house item for a Rwandan woman. It is very sacred and must not break. Women used to make "kaffir" milk, butter, lotion in the "Igisabo" back in the days. Next to it are cups that were used for milk consumption.

b. The man's side: The two small calabash called "Agacuma" were used by men to drink traditional beer "Urwagwa." The drums have always been used by men and are an important part of our culture. Drums were used to tell stories as well as let men express themselves. Men usually carried the sticks you see below. One is made out of cow skin and the other from small beads.


c. Then there was the centerpiece on the bridal party table. My sister wanted the decor to revolve around fruits and vegetables. Since the centerpiece had to be low, I went with a single watermelon. I'd have to give it up to sister M and cousin R for enhancing and crafting it further.


























d. This is one of the small tables next to the bridesmaids and groomsmen to set their drinks on. I just put gold napkins, one small rwandan basket, and green star-shaped papers (that I bought from a craft store).







































B. Drink Area
Unfortunately I was running around so I did not get a chance to capture the decor for the drink area. But the picture below will show you a glimpse. I used round woods and painted the outskirts with burgundy paint. I then attached a celadon ribbon on each wood. For the writing, I first used a pencil to write the beverages that would be served, then I re-traced the pencil with the burgundy paint to avoid irreversible mistakes. 


C. The two VIP tables (one on the groom's side and another on the bride's side)
1. I went with 3 pineapples, then I added a dark brown cloth around them for support as well as blend the colors well (this was a last minute decision).



D. The rest of the tables
1. I used the woods below and painted the top part with burgundy paint and then I covered the side with the green cloth (shown below). I also added a burgundy ribbon around the green cloth to pop up more. Inside of the woods, I put different crops produced in Rwanda. Then in the middle I added a vase filled with limes (about 8-10 each). There were 8 wine glass shaped vases and 9 squared vases.

a. Props I used for centerpieces



 b. Coffee filled wooden container. Coffee is one of the main revenue generator in Rwanda. Starbucks , Bourbon Coffee, and several groceries store do or have carried it. 



c. Beans filled containers. Actually we had 3 containers with beans in them. Why? Well it's one of Rwanda's staple food. I can't begin to tell you how often we ate beans at home.




d. Soybean filled container. Soybean is another staple food. The others we had were corn, rice, sorghum, peanuts etc.


e. Here is the final look of one of the centerpieces.



E. Outside decor
We just had traditional baskets on the stairs. These baskets are hand-wooven by the women in Rwanda. It is the main source of income for a lot of these women who survived the genocide (a lot of them being widows).


F. The CAKE!!!
Yum, that's my favorite part. I knew the cake would come in brown, beige and black colors. These flowers you see had to have all those colors including red and green which were the main "Gusaba" colors. The cake itself was made by Oakleaf Cakes in the shape of "Inkangara" a large basket that was used, back then, to store crops.



Sorry guys this post is late and super long but I hope you do enjoy the pictures and the read. Special shout out to my sibling and cousins that helped make this even more gorgeous :)
Also thank you to Mr. O for taking these great pictures! 

P.S: If you need help with your decor for any occasion please contact me at delytwined@gmail.com

Friday, August 9, 2013

My Name on A Coke Bottle?

If it was a secret before, it is not one anymore. Here is the truth: I Love Coke. The only brand that I am actually loyal to. Don't be alarmed because I don't drink soft drinks that much. However, when I am in the mood, I go for Coke. They have the largest market share in the Cola market, but they never cease to amaze me with their brilliant campaigns executed all over the world. Coke doesn't just relax and watch competitors try to get to its level, they actively think about new innovative ways to connect and engage with their customers. Constantly raising the bar while sticking to their brand image/tagline.

I was impressed with the recent Australian 'Share A Coke' campaign. Coke's problem in Australia was the fact that most teens weren't drinking Coke. Here's how Ogilvy Australia solved the problem seen below.




Here is why I personally like it:

1. They integrated different channels (on-line and off-line) for more exposure
2. Using people's names becomes personal and emotional. Who doesn't want that privilege?
3. A great way to create W.O.M (namesakes, I have a friend/family member by that name etc.)
4. Allowing others to submit their names for a chance to be chosen (customer interaction)
5. Create buzz that generate PR and Media attention

This campaign has all these elements: Conversion, In-store foot traffic (boost in sale), Engagement, Sharing, and Brand loyalty. A lot of brands fell to truly connect and engage with customers. Sorry, but push strategy does not work in this day and age. Also, campaigns without engagements are like breathtaking art that are only seen by the artist. I love campaigns that make me go "WOW" I wish I came up with that.

Shout out to Ogilvy Australia for a job well done.

Wednesday, August 7, 2013

Book Event For Our Capstone Client

As you know, I graduated in May with my masters in Integrated Marketing Communications from Emerson College. Before we graduate, we are suppose to complete a Capstone class (equivalent to a thesis). We are put in teams of six and each person has a different role. The roles are usually as followed: Account Manager, Research Expert, Digital Expert, PR and Event Expert, Media Relations Expert, and lastly the Creative Director. We are also given a client that has a particular marketing problem that we need to solve. Perhaps you might have guessed that I was the PR and Event Expert since this is a post in the Event Planning tab or you simply know that I enjoy planning events. Anyways, one of our client's wish list was to have a book event. Here's how the wish came true:

Client: Kristin J. Lieb
Event: Book Event
Book Title: Gender, Branding, and the Modern Music Industry

1. Location
I contacted Lucy Parsons Center to have our event there because it aligned well with the book. They embrace radical book with high emphasis on women. The book "Gender, Branding, and the Modern Music Industry" focuses on how female pop musicians are branded in the modern music industry. Hence, why the two were a perfect match.

Lucy Parson Center in Jamaica Plain

2. Publicity
There's no book event without some degree of marketing involved. I, along with my teammates, went to local cafes and Universities to post event posters. I also worked with BostonTweetUp to include the event in their calendar as well as tweet it out to their followers.

Book Event Poster at Ula Café located in Jamaica Plain

3. Refreshments
You can't have an event without providing some sort of refreshments. I had to coordinate with both Starbucks and Dunkin' Donuts personnel to get coffee, tea and munchkins for our guests.

Refreshments from Starbucks and Dunkin' Donuts

4. Emcee
Of course before Dr. Lieb took the stage someone had to introduce her. Yup, that's me welcoming the audience and giving them a brief bio of Dr. Lieb's accomplishments.

Book event at Lucy Parson Center

5. Book Signing
At the end of the presentation. Audience members had a chance to purchase a copy of "Gender, Branding, and the Modern Music Industry." They also received free bookmarks made by non other that our Creative Director.

"Gender, Branding, and the Modern Music Industry" branded bookmarks 

**Images 1-4 were taken by our Creative Guru. Please check his portfolio for amazing work.

Wednesday, July 31, 2013

What is the Future of Publicis and Omnicom as One Giant?

The thought of two power houses merging together is still surreal to me. How can Publicis and Omnicom become one? For non-marketing people to understand this merger, Forbes said it best "It's like the Yankees and Red Sox merging." The largest advertising agencies are WPP, Interpublic, Omnicom and Publicis. Here are some of the best agencies that Omnicom and Publicis each hold:


Publicis and Omnicom merger via iMediaConnection
    Publicis:
    Digitas
    Razorfish
    Starcom
    Leo Burnett
    Saatchi&Saatchi
    BBH
    Omnicom:
    BBDO
    DDB
    TBWA
    Cone
    Fleishman-Hillard


Perhaps this tells us more about what's going on in the advertising agency that we may currently know. Maybe the two power houses must not be making enough money to sustain themselves. However, this screams capitalism to me. I can't image the internal PR tactic going on to get everybody on board with this merger. What about employees, do they have to be less competitive with their ex-rivals and embrace more collaboration? No longer can they gear up and create innovative competitive pitches because they are fewer competitors. Or perhaps they will focus more on internal competition rather than creating great campaigns for their clients. Since Coca-cola, Pepsi, AT&T, Verizon, Sprint, and T-Mobile will be all under one roof as stated in Bloomberg. Will these clients eventually turn to smaller advertising agencies because their needs are not being met? What about the leadership style of each parent agency, how will it be aligned throughout. I have too many questions and concern that this is a great topic for debate. It's too early to predict the outcome, but it is going to be a bumpy road. For now, I'll just have to monitor their performance and those of their main competitors. What are your thoughts?

**According to AdAge, Interpublic share rose (4.5% increase today) while Publicis was at 59.40 and Ominicom fell 0.6%





Piatinni


Location: 226 Newbury St Boston, MA 02116

Highlight: Spinach Gnocchi

My first encounter with Gnocchi was during my visit to a small Italian shop in the North End, couple years back. The pack had instructions on how to make Gnocchi. As a curious person by nature, I decided to give it a try. First experience was ok. I overcooked the Gnocchi (it was too soft). Nonetheless, it reminded me of small pieces of fufu (an african dish made from cassava leaves). 
When one of my friends picked Piattini for dinner, I was pretty excited. One, I like the small plate concept since I don't eat a lot. Two, the restaurant is located in Newbury st, my favorite street in Boston. I settled on the Spinach Gnocchi. I am a bit obsessed with spinach. It's one of those things you can put in any dish and it would taste just fine. This dish was far better than mine. It was well done, but not too soft. They also added pesto cream sauce. Let me say that again. PESTO+CREAM SAUCE, I couldn't say no to that! It was delicious. A lot of Italian restaurants use too much oil and sauce in their dishes. But this Gnocchi Spinach dish passed the taste. Don't hesitate to try it out!



Spinach Gnocchi at Piattini Wine Café

Wednesday, July 24, 2013

It is All Good For Fruttare?

Unilever decided to introduce Fruttare Frozen Fruit Bars to the U.S market. Fruttare, originated in Brazil, is made of real fruits and creamy milk.

To differentiate themselves from the saturated market of frozen snacks, Fruttare was positioned as such:

1. A dessert snack
2. The first of its category: Frozen Fruit+Milk
       

Fruttare launch in the U.S
Here's the full product line:

Strawberry & Milk                                                
Peach & Milk                            
Banana & Milk                          
Coconut & Milk                        
Mango

Orange

Strawberry

Lime



In order to create awareness about the new "Fruttare Frozen Fruit Bar," the brand had to create an effective campaign to break through the cluster. They decided to pair Ne-Yo (singer/songwriter) and Cher Lloyd (British singer/songwriter) to create a new song called "It's All Good." The most crucial part of this campaign, is the fact that they asked fans on Facebook, Twitter, and Instagram to create phases using #itsallgood in order to help write the song. After couple months of entry, Ne-Yo and Cher Lloyd turned several of the fans' lines into lyrics for the newly released single "It's All Good"(seen below with lyrics).





Is this campaign effective? I'd say yes it is and here's why:

1. They incorporated three of the most powerful social media sites (great for impressions, WOM)
2. They involved fans to write lyrics. ENGAGEMENT (great for conversion)
3. The catchy phrase "it's all good"is a message that can be relatable to anybody (great for brand loyalty, ex: "Just do it" from Nike) 
4. The song will be played on the radio (eventually creating unaided awareness) 

Friday, July 19, 2013

NGO's Advertising Tactic

I have always been interested in cause marketing. Today's focus is on a nonprofit organization called "The Friends of the Public Garden." According to their website, the organization works to preserve and enhance the Boston Common, the Public Garden, and the Commonwealth Avenue Mall.

The Friends of Public Garden is in partnership with Boston Parks & Recreation Department to renew the historic Boston Common. I'll focus on the Brewer Fountain Plaza located next to Park Street Station.

The organization is providing the following (as seen on the picture):
1. Reading room for free. They have books, newspapers and magazines to choose from
2. Piano on the Plaza: You have several piano performers from 12pm-2pm
3. Chess and Backgammon are provided for people to play together
4. Sitting area to enjoy the outdoors, eat food, read, and chat with friends


The Friends of Public Garden Project
  
Brewer Plaza Activities


I like NGO's because they usually have a low budget for advertising but yet they come up with creative solutions. The Friends of The Garden is encouraging people to read and enjoy nature, while educating them on the preservation of gardens and supporting local talents. These are great attributes that enhance people's lives hence, a big attraction for donors and sponsors.

As you can see, this is a creative project that doesn't cost a lot in advertisement dollars but still reaches a large number of people. If you want to learn more feel free to visit The Friends of Public Garden website or call them at 617-723-8144.

**I was not paid in any way to write this post. I believe in the power of reading and the preservation of nature.

Thursday, July 18, 2013

Heals Over Hillstone Restaurant


Restaurant: Hillstone Restaurant

Location: 60 State St Boston, MA 02109 by Quincy Market

Highlight: The Apple Cobbler Dessert

My favorite part of a meal is always dessert, and I was NOT disappointed at Hillstone. This Apple Cobbler is to die for and I don't mean to exaggerate when I say so. Why? One, it had enough sweetness. Two, it was not soggy as most cobblers are. Three, it had an abundant amount of pecans. If you don't like nuts or you are allergic to nuts, this dessert is NOT for you. For everybody else, I highly recommend it. If you do try it at some point please feel free to leave a comment and tell us about your own experience.





Healthy Hair Indeed


Healthy Hair Indeed

It's been six months since I chopped my hair and went completely natural. This means that I don't have to perm my hair to make it straight and thinner than my natural texture. For non-black people usually the process of perming means that they are getting curls rather than straight hair. As many people who are new to this process of embracing their true texture know, the search for the ideal product can be a daunting task. Trust me, I had to watch endless Youtube videos that were more overwhelming than helpful. I first tried the Kera Care Butter Cream but it was making my hair dry. Since I already knew about and tried Carols Daughter's product line, through my sister, I decided to try their Healthy Hair Butter cream. Let's just say that I never looked back. This cream keeps my hair soft and shiny all day.
All I do everyday before I apply the cream is wet my hair a little bit (since I have coarse hair) then I proceed as stated on the container. If you have softer hair, you can opt to wet the hair and just wash your hair once a week. Voila! I don't need much for my hair to be healthy thanks to my Healthy Hair Butter.




My Influencers


My Influencers

You can't start something without tapping into history and acknowledging those who have pushed the envelop in the world of marketing. As I salute my influencers, I am ready to embark on this journey filled with ideas, insights, and risks. After all, the torch has been passed on to me.



Name: Leo Burnett

Born: October 21, 1891

Occupation: Advertising Executive, Leo Burnett Worldwide

Why he has influenced me?
He created several icons such as 'Tony the Tiger' and 'Phillsbury Doughboy' that have become part of history. These icons have created unaided brand awareness in consumers' minds. Thus, creating strong brand image and preference to those brands. A big deal in advertising!



Name: David Ogilvy

Born: June 23, 1911

Occupation: Advertising Executive, Ogilvy & Matter

Why he has influenced me?
The respect he had for research. Without well implemented and well analyzed research, it is hard to truly know what customers want. A lot of times, it's the reason why many ads fail to achieve their goals. One of the best ad campaigns he created was "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."



Name: Bill Bernbach

Born: August 3, 1911

Occupation: Advertising Creative Director, DDB

Why he has influenced me?
He was just a genius at knowing how to create unique positioning for any brand. In other words he knew how to make any product stand out from the pack. The most famous ad campaign and one of my all-time favorite is the Volkswagen "Think Small."





Name: Mary Wells Lawrence

Born: May 25, 1928

Occupation: Advertising Executive, Wells Rich Greene

Why she has influenced me?
She helped create the "End of the Plain Plane" commercial for Braniff Airways. She was able to present the airline as a product that provides an experience rather than the simple fact of flying. Who wouldn't want to be in a plane that makes you feel as if you are not flying? Beyond that, she created iconic slogans such as "I can't believe I ate the whole thing" and "I love NY."





Not So Outside Of The Box Ads

I am disappointed in the fact that companies sponsoring Outside The Box Festival, being held in Boston, did not create creative ideas to connect with customers.

Here's why:
1. The festival is FREE. Which means that you have a lot of people attending the festival. Why not take advantage of that?

2. The name of the festival is called "Outside The Box." This is ideal for companies to be creative. 

3. This is the first one. There are not a lot of sponsors this year.  Next year it will be more competitive, so this was a great opportunity for these companies to stand out while facing less competition. 


I am not saying that these companies should have been in consumers faces trying to shove information, products etc. down their throats. I am talking more about coming up with creative ways to interact with consumers without interfering with their plan. Here's my take on some of the campaigns at the festival:

Sunday, July 14, 2013

Twinkies Comeback is Only Hours Away

Some of you might remember when Hostess, the maker of Twinkies, was ordered to liquidate on November, 2012 after it failed to stay in business. There was a lot of outcry from people who grew up eating Twinkies. To them it was not only about the cream-filled small cake itself but it was more about the emotions and memories they attached to the brand. 


This is why working on building a strong brand image is important in advertising. How many products have you seen go off the shelves for years and they have never been revived? This happens more than we actually think. The reason why most products don't make it back on the shelves is because their perceived value is low, from a buyer's standpoint. 

However, thanks to Twinkie's image well integrated in the culture for decades, it was an easier decision for Apollo Global Management and C. Dean Metropoulos Co. to buy the Hostess company. CNBC states that the company spent 410million for the deal.

Twinkies will be available in stores starting July 15th (TOMORROW). Looks like some of you might be getting a piece of your childhood back.

My projections
1. The new company has to make sure Twinkies taste the same as the original
2. They shouldn't change the packaging, logo, colors or anything related to the look of the old Twinkies
3. A heavy ad campaign should follow.You  can't only rely on loyal customers or the hype itself
4. They have to be innovative with new products to keep up with the changing taste and health concern of Americans.