We all know that the music industry is saturated and getting any meaningful attention is pretty darn hard. But Bay and her PR team are well aware of that. You don't believe me? Read below:
1. The 2013 Superbowl
We all remember that epic performance during half-time at the Superbowl with the appearance of Michelle and Kelly. However, the buzz making part was the creation of memes using unflattering picture of Mrs. Bay herself. It was a nightmare for Bay's publicist who was trying to get them off the Internet but I personally wouldn't have tried to do so. Come one, there's something to be said about flaunting your flaws, right?
2. The HBO Documentary
The Life is But a Dream documentary debuted on February 16th on HBO allowed for the world to see Blue Ivy for the first time. She could have done the documentary without Blue but then there would be nothing shocking or unique there. Blue appearance was a buzz maker since everybody had been awaiting for this moment. Plus you must admit Blue actually doesn't look as bad as people were speculating, if you know what I mean.
3. Beyoncé New Face of H&M
She became the face of H&M in April. Anytime an artist teams-up with a notable brand it's usually a win-win situation for both parties. Beyoncé showed her curves, which would get immediate media buzz.
4. The Mrs. Cater Tour
Yes, she went on tour this summer but that's not the most important part. Remember when she photobombed a fan during her concert. Between her and her publicist, I am sure they knew the trend photobombing was causing, so why not part-take in it. But wait, it had to appear natural, like an after thought. Current events and trends get talked about that's why this was a mega hit.
5. Instagram Pixie Cut
The power of Instagram, you can't deny that. But really, remember when Beyoncé posted a picture of her new hair due in August, a blond pixie cut. Yet another buzz maker that had everybody talking. She didn't have it for long either, so why? Well, I am pretty sure she wanted to divert the attention Miley was getting, with her endless twerking and tong-wagging, back to herself. Because, she's the Queen!
6. End of Year Surprise Album Release
Now the bomb dropper, the cap that sealed the 2013 in the music industry, the Self-titled album itself released December 13th. Thanks to Bay now music consumption and distribution will have a different meaning. Most importantly 80,000 copies were downloaded in the first 3hours. I am not even a fan of Bay but this one was epic and kudos to her PR team because every media outlet was talking about it. I hope the team drank champaign and got treated to a long vacation!
A lot more went into planning Beyoncé's brand image this year than I could talk about. But at least you get a sense of how PR professionals creates buzz making events for their clients.Think about it why didn't Bay keep quiet all year and only make noise with her "Self-titled" album? Unfortunately, the competition is stiff and one big event is not enough to maintain a personal brand. As an artist, you MUST create a yearly calendar of major events that will create BUZZ around your brand image. Or hire a PR team/person to do so :)
**Creative Ideas= Buzz= Awareness= Sales
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