Anyways with that said here are my top 5 pick that were good but not "How did you come up with that?"face. Also, this is just my opinion!
5. U2 "Invisible" Bank Of America (Red)
They were couple things in this ad:
1. Celebrity endorsement: U2 team up with BOA
2. Cause marketing: BOA teams up with (Red)
3. Co-branding: Brand awareness of both BOA and (Red) is achieved
4. Music marketing: Free download of U2 song= marketing, creating that buzz and WOM
This ad would take the whole post for me to dig deep into all the strategies and how they are related. Feel free to comment below if you want more details.
Their goal: Definitely branding and generating sales
What they did right: The combination of U2 with an urgency to download their free song for a good cause is like no-brainer right? People want to feel like they contributed to a good cause.
4. Coke
If you didn't know this, I'll repeat it. I love love love Coke. The only brand I am super loyal too. One of the reasons is because they have lots of creative strategies despite the fact that they are the #1 soda beverage in the world. Find me on a good day and I'll explain my obsession with this brand.
Their goal: Branding….just so you don't forget them
What they did right: Use an iconic song that was sang by different ethnicities of America.
If you go down in history and look at past Coke ads, you'll quickly learn who they are and what they stand for. You know iconic songs and events around the idea of sharing or unity. They didn't disappoint again and they don't care much about the backlash from the contrevorsy either. That's the epitome of "Brand Consistency."
3. Axe
Axe is usually known for their over sexualized ads in order to relate to their audience (mainly young adults). Why is it that they are getting away from that? Maybe...
1. They got tired of the whole "sex sells" thing or it wasn't bringing enough ROI or
2. Their core audience is growing up
Their goal: Re-branding….Shifting from the "sex"appeal to more of the idea of "love" for their brand.
What they did right: Make people choose "love" through the use of stereotypes and political conflicts.
This worked, it's like seeing an immature young man, suddenly all mature and responsible. I hope they keep going this direction, they definitely won more respect as a brand from me.
2. Budweiser
Budweiser is a beer, I think we all know that. But did you see any beer bottle/cup in that commercial? Right, just checking.
Their goal: Increasing women usage of Budweiser consumption
What they did right: Using animals to unite two people with some soft music.
You know us girls, hit us with an emotional friendship/love story and our hearts are glued to that TV. Plus, who doesn't love animals. Maybe you've never noticed but a lot of Super Bowl ads usually include animals, because as human beings tend to relate to them better.
1. Cheerios
Last year Cheerios introduced the ad with the little girl and her black father. People sent hateful comments about the interracial part. That didn't stop Cheerios from coming back swinging even harder by introducing a little brother and a puppy. Brilliant move!
Their goal: Branding and segmentation (or more like reaching out to overlooked markets like the African American community)
What they did right: Taping into the one of the main hot topic in America. You know, shacking people up a little with the black and white thing.
Plus did they just introduce the concept of skits. Where ads will now become sequels too. I think that's a great trend. You'd hook those loyal customers with endless stories.
I personally can't wait to see the baby brother!
Again emotions, kids, animals, and celebs seem to be winning this ad thing. But on a serious note, ads are ought to be more creative. To get people talking for months after. Plus no one wants to be burning through 4millions in 30 secs. My thoughts, feel free to share your own below.
