Sunday, November 17, 2013

All Jazzed Up at Beehive!

Restaurant: The Beehive

Location: 541 Tremont St Boston, MA 02116

Highlight: EVERYTHING!

This is officially one of my favorite spots in Bean Town. Once you have live jazz I am sold. However, at Beehive it's beyond the the jazz. They have a great all around atmosphere. The waiters have a unique dress style i'd consider it a bit hippish but modern. The prices are great considered the fact that they offer free live music. Their Saturday brunch is from 10Am-3pm (music ends around 2:30pm).




The other reason why I love this spot, is the FOOD. You know that's always a deal breaker. Seriously the food is de-li-cious. I've been here twice and I've been more than satisfied with the options. This time I got a vegetarian omelet (with zucchini, tomatoes and cheese) which came with a salad (very lightly seasoned), bread and fries. I just love how they cut their fries, on a first look you'd probably think that they were bacons. Also, if you're a tea person get their African Red tea. I had it with lemons and honey, just amazing! For almost 5 bucks, trust me it's worth it. You actually get a little pot, so you end up drinking about 2 cups and a quarter. Plenty for your satisfaction :)


Sunday, October 27, 2013

It doesn't Bite!

One day as I was browsing in Sephora, I came across this Bite mini lipstick set (seen in the picture below). One side has the red "Pomegranate" and the other side has the hot pink "Vital." The side I am showing is the Pomegranate color.

Reasons why I love it:

1. I actually purchased this mini set due to the fact that it is on the natural side, since I try to take that route with my beauty products as much as possible. The brand stays away from chemicals such as synthetic dyes, parabens and fragrances. Bite focuses more on natural ingredients like organic fruit butters, Manuka honey and organic oils. 

2. I love the fact that the color is vivid and true to its look. Meaning what you see is what you get when you put it on. You know when sometimes you put on a color say "red" and the red doesn't show on your lips the way you want. So annoying!!!!

3. A lot of other lipsticks you find are dry (like the MAC brand). Most of the time you find yourself adding lots and lots of lipgloss to smoothen your lips. But not Bite, all you really need is your regular lip moisturizer before applying the lipstick. No need for lipgloss!

Pomegranate Bite Lipstick



Tips:

1. You MUST moisturize your lips before putting on your lipstick. You can't skip that stage, like EVER! Hope I scared you into this habit :)
2. Apply as little or as much to get the right shade of color you are going for. In this picture I applied a bit since I didn't want the vivid red. 


Have you tried Bite lipstick? Or you have another brand you like? Leave a comment below!

Sunday, October 20, 2013

Event Planning: Rwandan Traditional Wedding

It was such a pleasure to help coordinate my sister's traditional wedding known as "Gusaba" in Kinyarwanda. As I don't know all the meaning behind the Gusaba itself, I have taken a paragraph from the program given to those who were not Rwandan, during the ceremony, in order to get acquainted with the tradition.


Gusaba means “to ask” in Kinyarwanda. It’s the ceremony where the “Umuranga” (the bachelor’s representative) officially requests for the daughter as a bride. The Gusaba is a battle of wits often involving traditional tongue-twisters as well as riddles and pranks from the girl’s side. The family of the would-be bride, as well as the people of her neighborhood, were all consulted as the welfare of children, even in marriage, is the responsibility of the community.


For further information about Gusaba and all the other traditional ceremonies please visit Akaliza's blog.

I was in charge of the decorations. The colors were burgundy and celadon (which I learned of that color during the wedding preparation). The decor had to look a bit traditional but yet whisper 'uniqueness'. 

A. Bridal Party Area:
The stools the groomsmen and bridesmaid sat on where the black ones you see below. Obviously these are not the traditional wooden ones, but our decor had a more modern twist to it. Then the bride, groom, made-of-honor, and the best men sat on higher wooden chairs (they usually sit higher than the rest of the bridal party, as seen in the picture). 



Here's a closer look at the bridal area decor:
1. The wall decors was made from 3 long wooden stands covered with "Umusambi." The two  wall decor with geometric shapes are actually made from cow dung (no, worries you can't smell it). 
2. On the floor,  we had 3 narrow baskets filled with staple foods from Rwanda. There were tomatoes, potatoes, sweet potatoes and green bananas (my personal favorite). I added a green material to go with the decor.
3. On each side of the center table we had traditional brooms which were painted in a burgundy color. 


4. These below represent the man and woman side. 
a. The woman's side: It has a traditional calabash called "Igisabo" which is a must have house item for a Rwandan woman. It is very sacred and must not break. Women used to make "kaffir" milk, butter, lotion in the "Igisabo" back in the days. Next to it are cups that were used for milk consumption.

b. The man's side: The two small calabash called "Agacuma" were used by men to drink traditional beer "Urwagwa." The drums have always been used by men and are an important part of our culture. Drums were used to tell stories as well as let men express themselves. Men usually carried the sticks you see below. One is made out of cow skin and the other from small beads.


c. Then there was the centerpiece on the bridal party table. My sister wanted the decor to revolve around fruits and vegetables. Since the centerpiece had to be low, I went with a single watermelon. I'd have to give it up to sister M and cousin R for enhancing and crafting it further.


























d. This is one of the small tables next to the bridesmaids and groomsmen to set their drinks on. I just put gold napkins, one small rwandan basket, and green star-shaped papers (that I bought from a craft store).







































B. Drink Area
Unfortunately I was running around so I did not get a chance to capture the decor for the drink area. But the picture below will show you a glimpse. I used round woods and painted the outskirts with burgundy paint. I then attached a celadon ribbon on each wood. For the writing, I first used a pencil to write the beverages that would be served, then I re-traced the pencil with the burgundy paint to avoid irreversible mistakes. 


C. The two VIP tables (one on the groom's side and another on the bride's side)
1. I went with 3 pineapples, then I added a dark brown cloth around them for support as well as blend the colors well (this was a last minute decision).



D. The rest of the tables
1. I used the woods below and painted the top part with burgundy paint and then I covered the side with the green cloth (shown below). I also added a burgundy ribbon around the green cloth to pop up more. Inside of the woods, I put different crops produced in Rwanda. Then in the middle I added a vase filled with limes (about 8-10 each). There were 8 wine glass shaped vases and 9 squared vases.

a. Props I used for centerpieces



 b. Coffee filled wooden container. Coffee is one of the main revenue generator in Rwanda. Starbucks , Bourbon Coffee, and several groceries store do or have carried it. 



c. Beans filled containers. Actually we had 3 containers with beans in them. Why? Well it's one of Rwanda's staple food. I can't begin to tell you how often we ate beans at home.




d. Soybean filled container. Soybean is another staple food. The others we had were corn, rice, sorghum, peanuts etc.


e. Here is the final look of one of the centerpieces.



E. Outside decor
We just had traditional baskets on the stairs. These baskets are hand-wooven by the women in Rwanda. It is the main source of income for a lot of these women who survived the genocide (a lot of them being widows).


F. The CAKE!!!
Yum, that's my favorite part. I knew the cake would come in brown, beige and black colors. These flowers you see had to have all those colors including red and green which were the main "Gusaba" colors. The cake itself was made by Oakleaf Cakes in the shape of "Inkangara" a large basket that was used, back then, to store crops.



Sorry guys this post is late and super long but I hope you do enjoy the pictures and the read. Special shout out to my sibling and cousins that helped make this even more gorgeous :)
Also thank you to Mr. O for taking these great pictures! 

P.S: If you need help with your decor for any occasion please contact me at delytwined@gmail.com

Friday, August 9, 2013

My Name on A Coke Bottle?

If it was a secret before, it is not one anymore. Here is the truth: I Love Coke. The only brand that I am actually loyal to. Don't be alarmed because I don't drink soft drinks that much. However, when I am in the mood, I go for Coke. They have the largest market share in the Cola market, but they never cease to amaze me with their brilliant campaigns executed all over the world. Coke doesn't just relax and watch competitors try to get to its level, they actively think about new innovative ways to connect and engage with their customers. Constantly raising the bar while sticking to their brand image/tagline.

I was impressed with the recent Australian 'Share A Coke' campaign. Coke's problem in Australia was the fact that most teens weren't drinking Coke. Here's how Ogilvy Australia solved the problem seen below.




Here is why I personally like it:

1. They integrated different channels (on-line and off-line) for more exposure
2. Using people's names becomes personal and emotional. Who doesn't want that privilege?
3. A great way to create W.O.M (namesakes, I have a friend/family member by that name etc.)
4. Allowing others to submit their names for a chance to be chosen (customer interaction)
5. Create buzz that generate PR and Media attention

This campaign has all these elements: Conversion, In-store foot traffic (boost in sale), Engagement, Sharing, and Brand loyalty. A lot of brands fell to truly connect and engage with customers. Sorry, but push strategy does not work in this day and age. Also, campaigns without engagements are like breathtaking art that are only seen by the artist. I love campaigns that make me go "WOW" I wish I came up with that.

Shout out to Ogilvy Australia for a job well done.

Wednesday, August 7, 2013

Book Event For Our Capstone Client

As you know, I graduated in May with my masters in Integrated Marketing Communications from Emerson College. Before we graduate, we are suppose to complete a Capstone class (equivalent to a thesis). We are put in teams of six and each person has a different role. The roles are usually as followed: Account Manager, Research Expert, Digital Expert, PR and Event Expert, Media Relations Expert, and lastly the Creative Director. We are also given a client that has a particular marketing problem that we need to solve. Perhaps you might have guessed that I was the PR and Event Expert since this is a post in the Event Planning tab or you simply know that I enjoy planning events. Anyways, one of our client's wish list was to have a book event. Here's how the wish came true:

Client: Kristin J. Lieb
Event: Book Event
Book Title: Gender, Branding, and the Modern Music Industry

1. Location
I contacted Lucy Parsons Center to have our event there because it aligned well with the book. They embrace radical book with high emphasis on women. The book "Gender, Branding, and the Modern Music Industry" focuses on how female pop musicians are branded in the modern music industry. Hence, why the two were a perfect match.

Lucy Parson Center in Jamaica Plain

2. Publicity
There's no book event without some degree of marketing involved. I, along with my teammates, went to local cafes and Universities to post event posters. I also worked with BostonTweetUp to include the event in their calendar as well as tweet it out to their followers.

Book Event Poster at Ula Café located in Jamaica Plain

3. Refreshments
You can't have an event without providing some sort of refreshments. I had to coordinate with both Starbucks and Dunkin' Donuts personnel to get coffee, tea and munchkins for our guests.

Refreshments from Starbucks and Dunkin' Donuts

4. Emcee
Of course before Dr. Lieb took the stage someone had to introduce her. Yup, that's me welcoming the audience and giving them a brief bio of Dr. Lieb's accomplishments.

Book event at Lucy Parson Center

5. Book Signing
At the end of the presentation. Audience members had a chance to purchase a copy of "Gender, Branding, and the Modern Music Industry." They also received free bookmarks made by non other that our Creative Director.

"Gender, Branding, and the Modern Music Industry" branded bookmarks 

**Images 1-4 were taken by our Creative Guru. Please check his portfolio for amazing work.

Wednesday, July 31, 2013

What is the Future of Publicis and Omnicom as One Giant?

The thought of two power houses merging together is still surreal to me. How can Publicis and Omnicom become one? For non-marketing people to understand this merger, Forbes said it best "It's like the Yankees and Red Sox merging." The largest advertising agencies are WPP, Interpublic, Omnicom and Publicis. Here are some of the best agencies that Omnicom and Publicis each hold:


Publicis and Omnicom merger via iMediaConnection
    Publicis:
    Digitas
    Razorfish
    Starcom
    Leo Burnett
    Saatchi&Saatchi
    BBH
    Omnicom:
    BBDO
    DDB
    TBWA
    Cone
    Fleishman-Hillard


Perhaps this tells us more about what's going on in the advertising agency that we may currently know. Maybe the two power houses must not be making enough money to sustain themselves. However, this screams capitalism to me. I can't image the internal PR tactic going on to get everybody on board with this merger. What about employees, do they have to be less competitive with their ex-rivals and embrace more collaboration? No longer can they gear up and create innovative competitive pitches because they are fewer competitors. Or perhaps they will focus more on internal competition rather than creating great campaigns for their clients. Since Coca-cola, Pepsi, AT&T, Verizon, Sprint, and T-Mobile will be all under one roof as stated in Bloomberg. Will these clients eventually turn to smaller advertising agencies because their needs are not being met? What about the leadership style of each parent agency, how will it be aligned throughout. I have too many questions and concern that this is a great topic for debate. It's too early to predict the outcome, but it is going to be a bumpy road. For now, I'll just have to monitor their performance and those of their main competitors. What are your thoughts?

**According to AdAge, Interpublic share rose (4.5% increase today) while Publicis was at 59.40 and Ominicom fell 0.6%





Piatinni

Restaurant: Piattini Wine Café

Location: 226 Newbury St Boston, MA 02116

Highlight: Spinach Gnocchi

My first encounter with Gnocchi was during my visit to a small Italian shop in the North End, couple years back. The pack had instructions on how to make Gnocchi. As a curious person by nature, I decided to give it a try. First experience was ok. I overcooked the Gnocchi (it was too soft). Nonetheless, it reminded me of small pieces of fufu (an african dish made from cassava leaves). 
When one of my friends picked Piattini for dinner, I was pretty excited. One, I like the small plate concept since I don't eat a lot. Two, the restaurant is located in Newbury st, my favorite street in Boston. I settled on the Spinach Gnocchi. I am a bit obsessed with spinach. It's one of those things you can put in any dish and it would taste just fine. This dish was far better than mine. It was well done, but not too soft. They also added pesto cream sauce. Let me say that again. PESTO+CREAM SAUCE, I couldn't say no to that! It was delicious. A lot of Italian restaurants use too much oil and sauce in their dishes. But this Gnocchi Spinach dish passed the taste. Don't hesitate to try it out!



Spinach Gnocchi at Piattini Wine Café