The other day, I was watching TV and a Domino's commercial came on announcing to the viewers that you can actually order pizza by simply texting an Emoji pizza to Domino's. I loved it instantly and was glued to the TV until the commercial ended. I don't eat their pizza because it's not organic but I still have to salute them for this simple but yet effective idea.
I must say that they are doing a great job capturing the attention of the young generation. You know the teens and young adults who are their core customers. Most likely their core customers are growing up and moving into full adulthood. Which means that they are entering the work force and now can afford better and healthier food options. To appeal to the new young people, they have to use other means and trends that are current in the market. As a brand you must continuously tweak your campaigns depending on who you want to target.
The idea is a simple innovation and thinking outside the box. Below is the full commercial:
Due to new simplified ordering options like the one discussed above, Dominos has seen an increase of 12.8% in the second quarter. Therefore, following trends that make sense for you business should be encouraged as they will more likely increase revenue while gaining more return customers.
**In order for this to work, customers needs to register their phone number on dominos.com and opt in to receive text messages from the brand. After registering customers can then send the pizza emoji to DPIZZA (374992).
My sister's bridal shower was held on June 21st, 2014. Since I had decorated her traditional wedding, I knew that i'd be the one planning her bridal shower. It was a small baby shower with very few friends and a low budget. Here are some pictures with a bit of description:
Color: Black and white
Theme: Memories of their love story.
Each wall in the dinning room had a set of words that symbolized their story. For instance in the below picture, the wall had these words: Love, St.Croix and South Bend, IN. During the final game, each guest had to tell everyone the soon-to-be married couple story from how they met to how he proposed using words found on the wall.
In the living room, I just covered the table with a plastic cloth. Below are food choices for the event:
To save money, you don't have to custom make a cake. You can go to any grocery store and pick an already made cake. My go to place is Whole Foods, since it's organic and simply YUMMY. Anyways, I got this vanilla white cake already made from there. Since it didn't have any black on it, I decided to use some of the black M&Ms that I had bought from the party store. See the outcome below:
My sister was a happy bride to be. Everything turned out better than expected with low cost.
Ahhh, Pitti Uomo is back (June 17th-20th). What exactly is that anyways?
Pitti Uomo is a bi-annual trade show that brings brands and buyers together under one roof in Florence, Italy. You find brands for both men and women's wear. The buyers buy trends that you will eventually see starting Fall 2014. Since I have an obsession with menswear, I'll just focus on that.
This has grown into a street style maze. The thing I love most about this event, is that the stylish men are not all uniform. You get to see colors, accessories and crazy combination of outfits/fabrics.
Seriously, there's a style for every man. If you like the crazy look that gets people starring, you get that. If you are looking for the conservative look, you also get that.
I'm always in AWE with the unique styles I see here so it's best I share pictures.
1. The guy who's too cool to go formal
by Lee Oliveira
2. The guy who loves colors and prints
by Highsnobeity
3. The guy who likes one statement piece
by Highsnobeity
4. The guy who's more on the classic side
by Highsnobeity
5. The guy who loves to accessorize
by Highsnobeity
6. The guy who loves unordinary suits
by NYT
7. The guy who loves his men bag/clutch
by NYT
8. The casual chic guy who loves a good pay of shoes
It has never occurred to me to talk extensively about hair until I did an interview with my good friend and mentor Jackson M'vunganyi from Upfront Africa (at VOA) aka Mr.J (my nickname for him). The show touched upon different hair textures and what it means to those that rock them. I thought I could expand a bit on the show and hash out all the myths about the whole natural thing.
1. It's too expensive
Ok i'll admit, before I went natural (meaning no more perming) I was freaking out. Millions of questions came through my mind and one of them was definitely the "expensive" part. The reason why I had this misconceived notion is because of all the numerous YouTube videos and blogs stating that you need a gazillion products and all kinds of protective styles for this to work. Honestly, I haven't done any protective hair styles such as weaves, wigs, braids, cornrows etc. since I started this journey. Well, I had braids once but that was more because I needed a change and not for the purpose of protecting my hair. I also have not used a gazillion products. You'll be shocked to know that I only use three products for my hair (shampoo, condition and hair cream). Hence, why it becomes affordable.
Tip #1: All you need is some good natural products, that don't have all the added chemicals in them. This will keep your hair healthy so that you won't need to buy a lot of products as well as spend even more on protective styles. Also, stop watching all those YouTube videos….you'll be more scared!
2. It's not Professional
It is very much professional. That is your natural hair that you were born with so how can it not be professional. The only issue would be adding colors to your hair depending on the field you work in. I've gone to many networking events and I have not been treated any different from the next person. Actually, sometimes it works to your advantage as people are intrigued and they want to touch your hair.
Tip #2:You must know how your workplace is. I'd say minimal color and no headbands of any sort for a majority of industries (up for debates).
3. You Won't Look Feminine
If you think you won't look feminine after going natural then there's a bigger problem that needs to be resolved first. Think to yourself: is my old hair the only thing that gave me validation of being feminine? Here's a secret, you actually feel more feminine with the natural look. There's something to be said about you as a woman peeling your deepest layers to finally project what you were born with. You have shown your most vulnerable side to the world. That makes you feel feminine instantly. Take for instance, drag queens. Some of them have very defined manly features but honey when they get all dolled up, there's no stopping them. They own it, every single bit of it. Then you get sucked in and you feel every bit of their femininity.
Tip #3: Embrace yourself first, nothing more feminine that a load of confidence. Then focus on the way you dress and present yourself, the rest shall follow.
4. My Hair Is Coarse, It Won't Look Good
Ladies, ladies this is the beautiful secret about going nature when you have coarse hair. Your CURLS will be more defined which will save you that time you have to braid your hair every night. I fall into this category, it was the one thing that made me think a lot about embarking this journey. When I was younger I used to dread getting my hair done because it meant excruciating pain the whole time as the pulled my hair just to get a stroke of comb into it. However, I found out that it is the way you take care of your coarse hair that makes the journey more enjoyable the second time around. I love it and no I am not crying my pain away. So to my coarse-haired sisters, definitely go for it.
Tip #4: Get the right products that nourishes your hair. Then either wrap your hair with a silk fabric or get a silk pillow cover. This is a must, or your hair will dry up!
P.S: Coming soon. Products that I use not seen here and couple styles I've rocked. Stay Tuned.
Special thanks to Jackson for inspiring me to write about this piece and for our great interview on hair. You can follow him @UpfrontAfrica
**Feel free to comment about your hair and what it means to you. Really, anything you want to share about hair is welcomed!
This is one of my favorite Chocolate Shop in Boston. If you know me well enough, you know that I frequent Newbury St. a lot. I live for that area. I could tell you where the different shops, and restaurants are located on that strip. Can you say obsessed?
Since Valentines Day is around the corner, I thought I'd mention this awesome place. Plus I love chocolate, like really love it. One of those 'I must have a piece a day' kinda deal.
1. Outside of Chocolate Hotel. At first you'd think it's a Hotel but it's not.
2. They now have a beverage stand where you can order a variety of chocolate flavored drinks. I mean I hadn't been there in a while so this was a nice surprise. On a business standpoint, this is awesome for them. It means more revenue and new customers that wouldn't have stepped into the store before.
3. They have occasional tasting. I particularly don't know how often they have them but I love surprises. Every time I have attended their tasting, it was random. Here's their recent tasting: Caramel Cheesecake Selector (last picture), Eton Mess Selector (1st and 3rd pictures), and Pink Champagne Truffles (2nd picture). The truffle was all I remembered, just delicious!!!!!
4. As I mentioned before, they have a lot of different flavors to satisfy any chocolate lover like myself. On this display are:
a. Love-me-do Passion Fruit Truffles
b. Love-me-do Raspberry Fusion
c. Love-me-do Strawberry and Rose Truffles
d. Champagne Truffles-White
e. Champagne Truffles
f. Pink Champagne Truffles
J. Kir Royals
H. Champagne Truffles-Dark
5. I didn't want to give everything else away. As they have other products that are chocolate flavored like 'Cocoa Pasta.' You have to go there for yourself to see it all.
If you haven't decided what to get for Valentines, I'd suggest checking this place out. Their packaging and flavors are truly unique. This will definitely hit that one special person's heart. You can thank me later :)
I get excited about the Super Bowl for one thing THE ADS. Most of the time as marketers, we are not given much attention. This is our little playground or the master show. However, I always get disappointed. Ads shown during the game are suppose to be mind-blowingly creative. Come on that's when we get to impress the big guys (doctors, engineers etc.).
Anyways with that said here are my top 5 pick that were good but not "How did you come up with that?"face. Also, this is just my opinion!
3. Co-branding: Brand awareness of both BOA and (Red) is achieved
4. Music marketing: Free download of U2 song= marketing, creating that buzz and WOM
This ad would take the whole post for me to dig deep into all the strategies and how they are related. Feel free to comment below if you want more details.
Their goal: Definitely branding and generating sales
What they did right: The combination of U2 with an urgency to download their free song for a good cause is like no-brainer right? People want to feel like they contributed to a good cause.
4. Coke
If you didn't know this, I'll repeat it. I love love love Coke. The only brand I am super loyal too. One of the reasons is because they have lots of creative strategies despite the fact that they are the #1 soda beverage in the world. Find me on a good day and I'll explain my obsession with this brand.
Their goal: Branding….just so you don't forget them
What they did right: Use an iconic song that was sang by different ethnicities of America.
If you go down in history and look at past Coke ads, you'll quickly learn who they are and what they stand for. You know iconic songs and events around the idea of sharing or unity. They didn't disappoint again and they don't care much about the backlash from the contrevorsy either. That's the epitome of "Brand Consistency."
3. Axe
Axe is usually known for their over sexualized ads in order to relate to their audience (mainly young adults). Why is it that they are getting away from that? Maybe...
1. They got tired of the whole "sex sells" thing or it wasn't bringing enough ROI or
2. Their core audience is growing up
Their goal: Re-branding….Shifting from the "sex"appeal to more of the idea of "love" for their brand.
What they did right: Make people choose "love" through the use of stereotypes and political conflicts.
This worked, it's like seeing an immature young man, suddenly all mature and responsible. I hope they keep going this direction, they definitely won more respect as a brand from me.
2. Budweiser
Budweiser is a beer, I think we all know that. But did you see any beer bottle/cup in that commercial? Right, just checking.
Their goal: Increasing women usage of Budweiser consumption
What they did right: Using animals to unite two people with some soft music.
You know us girls, hit us with an emotional friendship/love story and our hearts are glued to that TV. Plus, who doesn't love animals. Maybe you've never noticed but a lot of Super Bowl ads usually include animals, because as human beings tend to relate to them better.
1. Cheerios
Last year Cheerios introduced the ad with the little girl and her black father. People sent hateful comments about the interracial part. That didn't stop Cheerios from coming back swinging even harder by introducing a little brother and a puppy. Brilliant move!
Their goal: Branding and segmentation (or more like reaching out to overlooked markets like the African American community)
What they did right: Taping into the one of the main hot topic in America. You know, shacking people up a little with the black and white thing.
Plus did they just introduce the concept of skits. Where ads will now become sequels too. I think that's a great trend. You'd hook those loyal customers with endless stories.
I personally can't wait to see the baby brother!
Again emotions, kids, animals, and celebs seem to be winning this ad thing. But on a serious note, ads are ought to be more creative. To get people talking for months after. Plus no one wants to be burning through 4millions in 30 secs. My thoughts, feel free to share your own below.
You probably think I am crazy for including Miley Cyrus because "She's so bad." Hold it there tho, give me a chance to explain. Miley Cyrus, like many celebrities that grow up in the entertainment business, was getting older and so were her fans. The truth is, sweet Hannah Montana had to die for Miley Cyrus to be seen as a young adult as well as relate to her core fans. Now, how else do you think she would have done it without all this so called "rebellious" behavior. To me, this is more of a well calculated marketing strategy of changing her brand. Let's take a road trip to how this unfolded:
1. Twerking Video (March)
In March, Miley released a twerking video wearing a unicorn onesie dancing to "Wop" by J. Dash and Flo Rida. This became an instant hit as different news outlets and celebs were tweeting about it. Beyond that, her fans went crazy with the #Mctwerkteam hashtag. Plus let's not forget how, all of a sudden, young people were twerking away and sharing their own videos on Youtube. Because it was 'cool' to twerk. I almost forgot to mention that young adults also raced to get their own onesie. I am guilty of it, although I am still searching for the perfect one to purchase.
2. In August MTV Music Video Awards (August)
What do you remember about last year's VMAs? I, for a fact, can only recall the 'Miley twerking on Robin Thicke' scandal. But wait, was this really a scandal or a brilliant move towards her revamped personal brand? I can assure her team was aware that everybody would be buzzing about it. Also, her outfit became the hottest Halloween costume last year.
3. Wrenking Ball Video (September)
In September, she released the "Wrenking Ball" video and lots of people raced to the Internet to watch it. Why? She was hanging on a wrecking ball naked and crying. Personally, I wanted to see how much she had pushed the conventional button. She achieved what she wanted as the video reached 100million views in just 6 days. This video broke the Vevo record of 'most viewed video', that she previously held.
4. The Rolling Stone Cover (October Issue)
Now let's talk about that hot picture on the Rolling Stone magazine with her tongue sticking out. A symbol she has created to go with her new brand. If she wasn't on top of her game, then why would one of the BIGGEST magazines feature her?
5. Free The Nipple (December)
In December, she tweeted a picture of herself holding a fake nipple in support for "Free The Nipple" campaign. The organization aims at "decriminalize the female body" and "protest the backwards censorship laws in the US via Huffingtonpost. Celebs always associate themselves with a particular cause. For her, this NGO goes hand-in-hand with her brand. The side that is more rebellious and free from society's norm.
The buzz created around Miley's brand is different from Beyonce's. One is an iconic figure and the other is a person who is growing out of her child brand. The buzz surrounding Miley focuses on events that are more crazy and rebellious in order to make a statement. If you look through history a lot of female artists that started young went through this faze in order to adopt to their changing environment. Buzz is created differently depending on the client's goal. In this case Miley's team did a great job because everywhere you turned Miley's name was mostly at the top. Plus at this point nobody remembers poor Hannah Montana.
